I am very proud to post my very first Behind The Scenes article on a local Windsor entrepreneur that embodies what a hard-working individual can be capable of creating. This twenty-five year old English Literature graduate has taken her love of typography and witty citations to a level of success and devotion only a select group have accomplished. In July of 2011, Alex Gayowsky of Tecumseh, Ontario created PocketSquaresCo, her literary-inspired company of handmade and eco-friendly planners, notebooks, calendars and mementos.
Unhappy with the local selection, Alex started off originally making planners for her and her friends, and expanded her talent to build a successful business that has generated more than 600 sales in only 21 months. Computer savy and a designer at heart, she took her growing products from a small home-based business to a more organized and profitable route of publication – the Internet. In August of 2011, PocketSquaresCo. opened on Etsy, a popular online marketplace to buy and sell handmade, vintage, and one-of-a-kind keepsakes. Within the first day of publication, PocketSquaresCo. was already receiving orders. In 2012, PocketSquaresCo. introduced new designs and products to keep up with a growing fanbase. Made with 100% recycled paper made in Montreal, Canada, her customizable books and stationary have been recognized all over the internet and in her hometown. In December of 2012, Made in Windsor, where local handmade goods are showcased, PocketSquaresCo. was given a main exhibit and attracted over 900 supporters.
Featuring popular literary quotes, PocketSquaresCo. has gone from producing cute, but practical, calendars and planners, to save-the-dates, bridal shower invitations, thank-you cards, specialty journals, recipe indexes, notebooks, PenPal notecards, and more. With future showcases already schedualed, Alex Gayowsky has taken her small, local business to a global scale where practicality and visually appealing keepsakes come hand-in-hand. Her favourite quote by Lewis Caroll, “Why, sometimes I’ve believed as many as six impossible things before breakfast” tells true to an individual who made such an impossible level of success at such a young age, possible by implementing ambition and dedication that brings her one step closer to her dream of opening her own stationary store.